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The Future of Xbox: Why the Brand’s Creator Thinks Microsoft is "Sunsetting" the Console for AI

Following the shock exit of Phil Spencer and Sarah Bond, Seamus Blackley warns that new CEO Asha Sharma is here to provide "palliative care" to the gaming giant.

by Jake Laycock
4 minutes read

In the world of gaming, few names carry as much weight as Phil Spencer. For over a decade, he was the face of the “Player First” movement at Microsoft, spearheading the acquisition of Bethesda and Activision Blizzard while championing the “play anywhere” philosophy. But as 2026 unfolds, the green-tinted landscape of Xbox looks unrecognizable.

Following one of the biggest leadership shakeups in the industry’s history—with both Phil Spencer and his expected successor Sarah Bond announcing their exits—the community is left asking: what is the future of Xbox? If you ask the man who helped build the original “Big Black Box,” the answer is a grim one.

The “Palliative Care” Warning from Seamus Blackley

Seamus Blackley, the co-creator of the original Xbox, has never been one to mince words. Having watched his “baby” grow from a niche Microsoft project into a global titan, his latest assessment of the company’s direction is sending shockwaves through the fandom.

In a recent interview with GamesBeat, Blackley laid out a theory that sounds like a nightmare for traditional console gamers. He believes that Microsoft’s all-encompassing obsession with Artificial Intelligence has left no room for a dedicated gaming hardware business. According to Blackley, the future of Xbox is not a growth story, but a managed decline.

“Xbox is not a core part of Microsoft’s AI push, and so it is being sunsetted,” Blackley claimed. He pointed to the appointment of new CEO Asha Sharma as the smoking gun. Sharma, who transitioned from Microsoft’s core AI team, has no prior background in the gaming industry—a move Blackley views as a strategic choice rather than a traditional hire.

“I expect that the new CEO, Asha Sharma, her job is going to be as a palliative care doctor who slides Xbox gently into the night,” Blackley said. “They don’t say that, but that’s what’s happening.”

The AI Takeover: Can “Auteurs” Survive?

The core of the issue, according to Blackley, lies with Microsoft CEO Satya Nadella. In the race to dominate the AI sector against competitors like Google and Meta, Microsoft is looking to “subsume” all its business units under a single algorithmic banner.

For a medium that relies on human creativity, visionaries, and “auteurs,” this AI-first approach is a fundamental threat. Blackley argues that gaming is the only place where Microsoft currently has an “auteur-driven content model,” similar to what Netflix or Apple manages. However, unlike those companies, Microsoft seems eager to replace the human element with “short-term efficiency.”

“It would have been shocking if they had somebody in there who was passionate about games,” Blackley explained. “Because it would be in direct conflict with everything else Microsoft is doing. Microsoft is a company that is now about enabling AI to drive things. That’s at odds with the auteur model of any art, but specifically of games.”

Asha Sharma’s Promise: “The Return of Xbox”

It is important to note that the official word from Redmond is significantly more optimistic. Asha Sharma has hit the ground running, promising a “return of Xbox” that reengages with the core fans who have felt disenfranchised by recent multi-platform shifts.

Sharma has vowed to commit to the next-gen Xbox console and has even promised to “not flood our ecosystem with soulless AI slop.” For his part, Satya Nadella has publicly stated he is “long on gaming” and sees it as the center of Microsoft’s consumer ambition.

However, the skepticism remains. Fans remember that Phil Spencer also promised “Exclusives” right before Sea of Thieves and Halo made their way to rival platforms. In the corporate world of 2026, words often serve as a buffer for the hard reality of the balance sheet.

What Happens to the Roadmap? (Halo, Fable, and Handhelds)

Despite the doom and gloom, the future of Xbox is still physically manifest in a massive lineup of upcoming titles. Games like the Fable reboot, the next Halo entry, and the annual Call of Duty juggernaut are still on track for their 2026 and 2027 releases.

The real question mark hangs over the hardware.

The Next-Gen Console: Will Microsoft actually ship a traditional high-power box, or will the “Next Xbox” be a dedicated cloud-streaming stick powered by AI upscaling?

The Xbox Handheld: Before his exit, Phil Spencer teased a dedicated portable. Will Asha Sharma see the handheld market as an “efficiency” win, or a distraction from the mobile AI push?

If Blackley is right, these projects might be the final “legacy” acts of an era that ended the moment Spencer walked out the door.


Is the Brand Moving to the Cloud?

The future of Xbox is at a crossroads. We are either witnessing the “palliative care” of a dying console brand or a radical transformation into a software-and-AI service that will eventually live on every screen you own—with or without a plastic box under your TV.

As fans, we want to believe in the “Return of Xbox,” but when the co-creator of the console tells you the doctor is in the room to “slide it into the night,” it’s hard not to feel a chill.

What do you think, Xbox fans? Do you trust Asha Sharma’s vision of a “Return to Core,” or do you think Seamus Blackley is right about the AI sunset? Will you buy a next-gen Xbox if it’s “powered by AI”? Let us know your thoughts in the comments below!

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